How to Market Homemade Distilled Alcohol

Homemade distilled alcohol can be an extremely rewarding business endeavor. Like any endeavor, however, success requires hard work and dedication from everyone involved. One common mistake among new distillers is to assume that creating great spirits will automatically bring in consumers; in reality a powerful marketing plan should be employed to promote depletion.

Step one in getting your distilled spirits onto the market is making sure they comply with all relevant state regulations, which can be difficult as there can be so many confusing laws that contradict each other. As an example, Oregon allows any neutral alcohol that contains juniper for making gin while New Mexico requires using only specified amounts.

Once your licenses are in order, the next step should be locating a means of distribution for your products. While some new distillers choose self-distribution as a first option, this can often prove stressful and time consuming. Instead, opt for finding a local distributor specializing in craft spirits who will be more motivated to promote your spirits to liquor stores and bars.

At last, you will need to create a social media strategy. Utilizing both traditional channels as well as popular social media platforms like TikTok and Instagram for alcohol branding is crucial. Understanding their demographics as they relate to your target audience is paramount – something which professional alcohol marketing agencies can assist in doing effectively.